IT'S ALL ABOUT CREATIVITY
CRAMO
Concept design, Campaign design, Art Direction, Copywriting
CHALLENGE
Cramo revolutionized the whole idea of equipment rental with a new business model and services. But how to communicate the new concept in a unique way and enhance Cramo's brand?
SOLUTION
Instead of products, as the competitors do, we focused on the Cramo brand and their attitude by creating an international l"It's all about ..." concept. We created an exceptional visual approach for this industry to communicate Cramo's new service concept, values and their commitment to customers' key objectives; "It's all about commitment" and "It's all about creativity."
WHAT HAPPENED
Tavoitteena olleet lahjoittajien ja lahjoitusten määrä tavoitettiin aikataulua edellä. Kampanja voitti ykköspalkinnon aikakauslehtien kuukauden mainos -kisassa.
Asiakas oli erittäin tyytyväinen.
RESULTS
Our distinctive approach was taken with enthustiasm internationally. The campaign boosted Cramo's new "A Great Day at Work" strategy, brand awareness and sales.
TEAM MEMBERS
Jussi Löytökorpi, Tiina Koskinen, Jari Riihimäki (photographer)