PERSONAL OSTOTRAINERI
BUDGET SPORT
Concept design, Art Direction, Copywriting, Campaign design
CHALLENGE
Customer's promotion advertising did not differentiate and failed to communicate their new "Self-reliant Shopping" strategy.
SOLUTION
Budget Sport was provided with an impactful communication plan and concept to promote their new strategy. Consumers need a personal trainer – for shopping. As competitors present models idolized and unreal physiques, we created a real and easily approachable person to coach real people in "Self-reliant Shopping".
The story is driven by an enthusiastic personal shopping trainer who takes your shopping experience to a totally new level. "Purtsi", our witty shopping trainer offers various clever buying techniques with fun and compelling banter. A new way of buying was communicated in an interesting and efficient way.
RESULTS
A recent consumer survey proved that the "Self-reliant Shopping" concept and the "Purtsi" character have impacted the audience in just the right way.
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The client was extremely happy with the concept. Actually it was so successful that the personal trainer series was continued for another production season. The long-term campaign concept works in all channels. "Purtsi" also featured as an expert guest in an adventure program of the top Finnish TV-channel.
TEAM MEMBERS
Jussi Löytökorpi, Janne Vahvaselkä
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